![]() ![]() This also produces the issue of noun stacking. Originally a printers' term for the line at the top of a page containing the title and page number used of the lines that form the title of a newspaper article from 1890, and transferred unthinkingly to broadcast media. Headlinese has to use its own set of rules, terms, and phrases in order to fit story titles into sometimes impossibly tight spaces. 1670s, from head (n.) in sense 'heading of a book or chapter' (c. The British have apparently come up with a clever term for the grammar headlinese employs when it uses the shortest possible versions of a word: "thinnernyms" (thinner synonyms). The reader should see the headline and have a clear idea of the article’s contents. Effective headlines are easy to read and digestible. Be clear and direct with your word selection and avoid using obscure words or acronyms that can confuse everyday readers. verb (used without object), headlined, headlining. What Are Headline Earnings Headline earnings refer to a method of reporting corporate earnings based entirely on operational, trading, and capital investment activities achieved during the. From there, they evaluate the one with which readers seem to have. Steal the headlines definition: A headline is the title of a newspaper story, printed in large letters at the top of the. to publicize, feature, or star (a specific performer, product, etc.). ![]() They create different headlines for articles, ebooks, product pages, and other media and then put those in front of various audience segments. Instead of disagreeing, people 'clash.' Rather than competing, they 'vie.' Instead of divisions, we have 'rifts.' And instead of a Mexico president promising reforms of the policing system in an effort to mollify people’s anger over the murder of 43 students, we get 'Mexico president vows police reform in bid to quell massacre rage.' I was inordinately pleased with myself for coining the word thinnernym to describe these short words, although I’ve since been informed that I’m not the first to do so." - Andy Bodle, "Sub Ire as Hacks Slash Word Length: Getting the Skinny on Thinnernyms." The Guardian, Dec. Word arrangement and punctuation can affect the meaning of your headline. Headline testing is an experiment that businesses often run to see what kind of language, tone, and format readers respond to best. "The grandest, oldest and arguably finest headline tradition of all, of course, is the use of short words. ![]()
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